You can get literally thousands and thousands of dollars in real and perceived income for your sales career by adding a publicity element into your overall marketing program. If you want your sales career to prosper and profit, then take the time to master publicity. With publicity, you can easily position yourself as… Continue reading

You may not have the funds to build an e-commerce system on the scale of Amazon, but there are several lessons you can learn from them that will help you sell more, online and offline.

Make it easy to buy. Amazon pioneered One Click Ordering, where customers? shipping and credit card information is stored for future… Continue reading

You saw a television program on The Zen of Office Organization. And on a table at Border?s, you saw a couple of hardcover books, all bright and new, on College Graduates Entering the Job Market.

So will these topics help you pounce on your profits through an Internet marketing campaign?

Maybe. But engrave this saying on… Continue reading

As I mentioned in an earlier article (Photographing Jewelry for Online Auctions), taking pictures of small items, such as bead jewelry, for eBay or other auction sites is not always easy. You have to use the proper lighting, keep objects in focus and chose the correct background that enhances the target without distorting its colors… Continue reading

Demand for electronic books, or e-books, has created one of the fastest growing Internet consumer market segments.Research conducted recently by the Gartner Group revealed that one in 300 books read in the USA, and one in 450 books in Europe, are read in the digital format. This is a 38% increase on last year, which… Continue reading

Where your site falls in the search engine rankings can determine your site?s success or failure. By using some basic search engine ranking optimization techniques, you can increase the chances of your site being a success.

1) Making the site presentable to human eyes. As search engines get more streamlined and more efficient, they look for… Continue reading

When our granddaughters spend the night, they never choose our regular glasses for drinking. They choose the wine glasses, the flower-etched glasses, or the fancy silver-fused glasses. These glasses fuel their imagination … I think the girls become princesses by using these vessels.

As adults we learn not to consider the impossible, so we never dream… Continue reading

When we communicate with someone we will be doing so on a number of levels, not just the words that we use - tone of voice and body language are also important factors in non-verbal communication.

Eye contact - is one of the most powerful means of communication after words. It can be direct or… Continue reading

On the flight home last night from Boston, I sat beside a very nice IT salesman. He was charming, engaging, and quite polished. Though he was an Executive Platinum member with American, he willingly gave up his aisle seat for a young grad student that needed to walk around occasionally due to a medical condition.

He… Continue reading