Just a few minutes ago I was debating what to write about this week — something interesting, perhaps, or maybe it was about time to give some credit to snails, I thought. Then, by some random stroke of luck, fate or writer’s lightning (a term I created just now), I received a phone call… Continue reading

Take a note from the movie industry on the value of building a franchise. Franchises usually do a good job about building cross-selling opportunities into everything they do. Two recent franchise movies have taught me that some in Hollywood are very talented in this regard.

Star Wars many moons ago showed us… Continue reading

Email marketing once proved to be immensely effective, but the greedy and idiotic polluted the well by spamming the planet with everything from weight-loss products to sexual enhancement drugs and beyond. Because of the stench, filters and laws have been created to attempt to fix the problem, but still the Internet is polluted with more… Continue reading

Blogs are the biggest things to happen to the Internet since personal home pages. Blogging software has made it easy for the average Joe to create his own blog,and the thriving community of bloggers have spurred designers to release completely free, and professionally looking templates.

However, other than being personal journals, blogs are a fantastic way… Continue reading

• When last was our information security policy reviewed?

Being a successful businessperson, as the saying goes, is about ?1 percent luck and 99 percent hard work.? Being passionate about your work also helps. This article discusses the secrets to being a successful businessperson and running a flourishing small business.

Objective

Have a clear goal when it comes to your small business. Write down both short-term… Continue reading

(Objection handling tips excerpted from Objections! Objections! Objections!)

People buy people. If everything else were equal wouldn?t you buy from the person that you liked the best? Of course you would and so do your clients. This may seem obvious but it is a fact that?s often overlooked by most salespeople. This is a shame… Continue reading

?It?s not just enough to swing at the ball. You?ve got to loosen your girdle and really let the ball have it.?? Babe Didrikson Zaharias

Years ago I found this quote from Babe Didrikson Zaharias and not only did it make me laugh out loud ? it became a personal mantra.

Read her bio below ? this… Continue reading

Google AdSense is the most widely used content-based advertising program by webmasters and web publishers to help generate extra income. Publishers register for a Google AdSense account, enable Google ads relevant to the content on their websites and make money when a visitor clicks on an ad. However, although Google AdSense is generally considered the… Continue reading